In an exclusive interview, the Boston boy band reflects on the loyalty of its fans, while offering an impromptu Rick Astley cover to symbolize its future plans.

“We were very, very emotional. It went right to our hearts.”

In an exclusive interview on April 4 at the iHeart Radio Theater presented by P.C. Richard & Son in New York, New Kids on the Block’s Joey McIntyre beamed about the almost unprecedented occurrence of fans having bought an ad in Billboard magazine, congratulating the group on 25 years of making hits and welcoming it back with its new album, “10.”

“We want to continue to have that special connection with our fans,” McIntyre says.

Read the full article at Billboard.com.