A Cambridge marketing firm specialising in the music industry is helping to promote an historic venture for New Kids on the Block and The Backstreet Boys.

An April 29 live show at the London’s O2 Arena featuring two of the biggest pop bands of the last 20 years will make history with a movie cast live to cinemas across Europe.

Quite Great in Cambridge UK, which is helping to market the enterprise, said the groundbreaking show will see a pan-European satellite feed via a high definition live cinema cast, direct from the 02 Arena to fans watching the show in over 300 hundred cinemas in UK & Ireland, Germany, Austria, Holland, Denmark, Norway, Sweden, Finland, Latvia, Estonia and Lithuania.

A spokesperson for Quite Great PR told Business Weekly: “This landmark live cinema cast looks set to revolutionise the live experience for music fans and at the same time develop a whole new cinematic experience which will help increase not just the impact for artists of their live shows, but also increase cinema attendances.”

The show will be distributed to cinemas by Myscreenevent.com using HD camera technology from The O2 and state of the art 5.1 surround sound to give the fans watching in cinemas a feeling of event participation as close to being in the venue as is possible with the cutting edge tools at their disposal.

Myscreenevent.com are pioneers in the field of digital cinema and to date have been involved in a diverse range of streaming from sports and documentaries to classical music.

ABC Entertainment and Livebeats are co-producing the event with Myscreenevent.com allowing a truly unique network of distribution which also means that fans can buy tickets direct from the band.

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